Design principles


Communicate with clarity

A user should be able to quickly and easily understand what the are seeing on screen and what their next step is in order to be successful


Design with the platform

Balance native platform elements and patterns with our own design patterns and content. Our products should behave natively, while remaining uniquely Nutmeg


Pair simplicity with delight

Design purposeful interfaces that favor usability, while also infusing delight through color, animation and language


Learn, measure, build, learn again

Allow the data surrounding your product inform the design. Constantly validate your ideas through A/B testing or qualitative analysis. Learn, measure, build, repeat.


The experience is the product

It’s easy to see the difference, but to our customers using our product they are one in the same. Every interaction matters and becomes part of the total product experience

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The app

All of the appropriate learnings about how our users interact with Nutmeg we were able to successfully feed into both the iOS and android app

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Business outcomes

Increased AUM
Improved session time
Reduce churn
Increased referrals
Increased tracking ability
Improved process measures
New market opportunities through open API’s

Customer outcomes

Customer Satisfaction Score (CSAT)
Customer Effort Score (CES)
Net Promoter Score (NPS)
Greater transparency
Ease of use
Improved understanding of journeys
Faster task completion time