Design principles


Communicate with clarity

A user should be able to quickly and easily understand what they are seeing on the screen and what their next best step is in order to be successful.


Design with the platform

Balance native platform elements and patterns with our own design patterns and content. Our products should behave natively, while remaining uniquely Nutmeg.


Pair simplicity with delight

Design purposeful interfaces that favor usability, while also infusing delight through colour, animation and language.


Learn, measure, build, learn again

Allow the data surrounding your product to inform the design. Constantly validate your ideas through A/B testing or qualitative analysis. Learn, measure, build, repeat.


The experience is the product

It’s easy to see the difference, but to our customers using our product they are one in the same. Every interaction matters and becomes part of the total product experience

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