Mid-century modern


Judging books by their covers

Mid-century modern graphic design predates flat UI design that has becomes common place in today’s digital design. It finds it’s inspiration in the two design schools that came before it: the Bauhaus and the Swiss-born International Typographic Style.

Modern graphics

Dedicated to the use of grids, asymmetric layouts and text alignment, mid-century modern graphic design has a number of unique visual characteristics that help define it’s identity: bold shape, geometry, rhythm, colour and line to create brave, minimal images.

With a child like simplicity mid-century modern graphic design has the ability to turn complex concepts into simple visual forms that are able to arrest the attention of the viewer and live long in their memories.


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